01The discovery moment
Product reels, founder video, and motion creative on Meta and LinkedIn build awareness and feed your retargeting pool. Reach only pays off when the funnel behind it converts.
Industry · SaaS
Grow your product with a complete growth system.
Zenpho builds the creative, paid campaigns, and follow-up pipeline software companies need to turn cold traffic into trials, demos, and paid accounts, without another generic agency retainer.
Trusted by 50+ leading companies
TaptokSoldToolsZenphoApex One InspectionTaptokSoldToolsZenphoApex One Inspection
How buyers choose software
They compare. Then they sign up.
Buyers rarely subscribe from the first ad they see. They watch a demo, read reviews, start a trial, then decide who feels credible. You need to win the discovery scroll, the high-intent search, and the follow-up that activates the account.
02The intent moment
Branded, competitor, and category search capture buyers ready to compare. Show up with sharp landing pages, social proof, and a clear path to trial or demo.
Get tracking and pages right first. Add search for buyers comparing alternatives. Use social video to feed the top of funnel, then close with onboarding and sales follow-up.
Invest first
- Paid social
Product video and demo creative that explains value fast, with the pixel, events, and audiences wired so spend compounds instead of leaking.
- Search & retargeting
Branded and competitor campaigns plus retargeting that capture demand the moment a buyer is ready to start a trial or book a demo.
- Trial & demo follow-up
Automated onboarding nudges, PQL alerts, and sales sequences that lift activation and conversion without extra ad spend.
Compound over time
- Own the product story
Fast marketing and product pages, case studies, and clear pricing keep conversion high as you scale traffic. Clarity beats feature lists.
- Unit economics, not vanity
Track CAC, activation, and payback together so growth stays profitable instead of buying signups you cannot convert.
The problems
Why trials go cold
Most SaaS companies do not have a traffic problem. They have a system problem.
Creative that does not explain the product
Feature screenshots and stock UI do not sell outcomes. Without demo video and founder-led creative, CPMs climb and CAC rises while activation stays flat.
Weak creative is a top driver of rising SaaS CACTrials that never activate
Most free trials stall before the aha moment. Without onboarding nudges and sales follow-up, you pay to acquire users who never become customers.
Low activation is the silent killer of SaaS unit economicsDemos stuck in the inbox
Inbound demo requests sit too long while buyers evaluate competitors. Slow response turns hot intent into a lost deal.
Speed-to-lead still wins in B2B software salesBroken tracking, blind scaling
Missing events and messy attribution make platforms guess. Bad data means you scale the wrong campaigns and cut the winners.
Weak tracking quietly distorts most ad-account decisionsBurned by agencies before
Long contracts, vanity metrics, and reports full of impressions instead of CAC and activated trials. You want real numbers on a live dashboard.
Most founders report minimal ROI from past ad retainersHow we help
Built for how you sell.
Whether you are pre-launch or scaling past product-market fit, we scope creative and campaigns around your ICP, pricing model, and the customers you want paying monthly.
Positioning, landing pages, and first campaigns so you launch with a funnel, not just a product.
Trial-focused creative, onboarding flows, and activation nudges that lift conversion without a sales team on every lead.
Demo booking, qualification, and nurture for longer cycles and higher ACV deals.
Industry-specific messaging and case-study creative for niche products with a clear buyer.
App install and web signup campaigns with tracking wired end to end.
Two-sided acquisition creative and landing pages for supply and demand growth.
Zenpho scaled Taptok to 15,000 customers. We run the same capture, follow-up, and reporting chain for clients.
The system
From research to paid accounts.
Ten connected layers that turn ad spend into signups and revenue you can track. This is what separates a growth partner from an ads-only vendor.
01Research
We map your ICP, positioning, and competitors before a dollar hits Meta or Google.
02Stop-scrolling video ads
Product demos, founder-led explainers, and motion creative that show value in the first three seconds.
03Facebook & Instagram lead gen
Trial and demo campaigns on Facebook and Instagram with events, audiences, and CRM wired in.
04Google Ads
Branded, competitor, and high-intent search that capture buyers comparing alternatives.
05Landing page
Fast demo and trial pages built to convert paid traffic, not just showcase features.
06Survey qualification
Short intake that qualifies fit, routes enterprise leads to sales, and segments self-serve trials.
07Appointment bookings
Demo scheduling with reminders so product calls land on the calendar, not in an inbox.
08Instant notifications
Real-time alerts on new signups, PQLs, and demo requests so sales responds while intent is hot.
09Lead follow-ups
Email and SMS nurture for trial activation, onboarding nudges, and upgrade paths.
10Clear reporting
Live dashboards on spend, signups, activated trials, and cost per qualified lead.
Growth Platform
Every signup. One pipeline.
Capture trials, book demos, and reply from one inbox. Automation and AI close the gaps your team cannot cover around the clock.
Selected work
Products live today.
Web apps, mobile products, and growth systems for SaaS companies we build or support, on the same Design · Build · Launch cadence we bring to every engagement.
How we work
Audit. Build. Launch.
Fixed scope, fixed timeline, transparent reporting from day one.
I
Audit
We review your funnel, activation metrics, tracking, and current ad accounts before recommending spend.
II
Build
Creative, demo and trial pages, tracking, and onboarding flows ship in one sprint.
III
Launch
Campaigns go live with events, notifications, and sales handoff wired end to end.
IV
Optimize
Weekly readouts on CAC, activation, and cost per qualified lead. Iterate creative and follow-up.
SaaS FAQ
Common questions.
№ I Do you build the product or only run growth?
Both. We design and ship web and mobile products, then run the same acquisition system on top. Taptok is the proof: we built it and scaled it to 15,000 customers.
№ II Do you produce the creative or just run ads?
We produce it. Product demos, founder video, and motion creative are core to the system, with a steady refresh cadence to beat fatigue.
№ III Can you work with PLG and sales-led models?
Yes. We scope around your motion: self-serve trials with activation nudges, demo booking for enterprise, or a hybrid with PQL routing to sales.
№ IV How do you report results?
Live dashboards show spend, signups, activated trials, and cost per qualified lead. No lock-in contracts required to see the numbers.
№ V Do you only run ads?
No. We deliver the full stack: research, creative, conversion pages, tracking, follow-up, and reporting. Ads without activation is the most expensive mistake in SaaS marketing.