Blog

Notes onbuilding software

Engineering, product craft, and lessons from nine years of shipping custom software for startups and growing teams.

What I've Learned from Nine Years of Shipping Custom Software

The technical decisions matter less than you think. What actually determines whether a project ships well comes down to a few things most engineers overlook.

March 1, 2026

AI & Software7 min read

Why I'm Adding AI to My Toolkit (Honestly)

I'm a traditional software builder learning to use AI where it helps. Here's what I've found actually works, what's hype, and how I think about it.

February 18, 2026

Product Growth6 min read

Lessons from Growing TapTok to 15,000 Customers

The real story of scaling a product from zero to enterprise clients like AT&T, Coral Gables City, and Harvard — and what it taught me about building software that grows.

February 5, 2026

Studio6 min read

Building SoldTools: Shipping Your Own Product Alongside Client Work

How I built and launched a live SaaS product for car sales teams while running client engagements — and what I'd do differently.

January 20, 2026

Process5 min read

How I Scope Projects So They Actually Ship

Most software projects fail because of scope, not skill. Here's the process I use to keep builds focused and get them into production.