01The pain moment
Back pain, neck pain, and injury searches start on Google and Maps. Show up with accurate listings, a credible site, and search campaigns tied to real new-patient offers.
Industry · Chiropractic
Fill your schedule with a complete acquisition system.
Zenpho builds the foundation, paid campaigns, and follow-up pipeline chiropractic practices need to turn search and social traffic into booked new patients, without another generic agency retainer.
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How patients choose
They research. Then they book.
New patients rarely choose the first chiropractor they find. They search pain symptoms and reviews, watch a short video, then decide who feels credible and close by. You need to show up when they are researching and when they are ready to schedule.
02The trust moment
Before anyone calls, they scroll. Doctor video, adjustment explainers, and proof you are a real team lower the hesitation that keeps appointment slots empty.
Align your listings and website first. Add paid search for patients ready to book. Use social video so strangers feel familiar before the first adjustment.
Invest first
- Paid search
Capture high-intent local queries with one clear offer per campaign, a matching landing page, and tracking on calls and form fills.
- Paid social
Use short video and new-patient promo creative to stay visible between pain episodes. Booked patients follow when follow-up is fast.
- Every lead into CRM
No inquiry should live in voicemail or DMs. Capture contact info, alert staff instantly, and nurture unbooked care plans over time.
Compound over time
- Own local discovery
Google Business Profile, Bing Places, and Apple Maps should stay current with photos, hours, and weekly updates that signal an active practice.
- Website matches reality
Services, hours, and offers on your site should mirror your listings. Search engines and AI assistants cross-check both before recommending you.
The problems
Why slots stay open
Most practices do not have a marketing problem. They have a system problem.
Referrals are not a plan
Word of mouth built your practice, but it does not fill open slots on demand. When the schedule softens, last-minute ad spend rarely closes the gap. You need a repeatable way to bring in new patients every month.
Empty appointment blocks are the #1 growth bottleneckAds that look like every other chiropractor
Stock spine graphics and generic copy do not build trust. Real doctor video and patient-friendly creative routinely outperform templated ads by 30 to 50 percent.
Weak creative is the #2 reason local Facebook ads failLeads leaking out the bottom
Missed calls, slow follow-up, and no-shows drain ROI faster than bad ad copy. You can run flawless ads into a bucket with a hole in it.
Missed calls alone can cost $80k–$120k per yearCare plans never scheduled
Patients agree to a plan in the office but never book the series. They are not rejecting care, they are rejecting uncertainty. Follow up within 48 hours with clear next steps.
Unscheduled care plans are pure margin left behindBurned by agencies before
Long contracts, vague deliverables, and vanity metrics instead of cost per booked patient. You want a real number on a live dashboard, not engagement up 42 percent.
Most owners cannot name their true cost per acquisitionHow we help
Built for how you practice.
Whether you run one office or a growing group, we scope campaigns around your services, capacity, and the patients you want on the schedule.
Single-location growth with one clear offer, local search, and follow-up your front desk can actually run.
Location-specific pages, GBP alignment, and reporting rolled up so each office and the group both see results.
Attorney-referral-friendly intake, injury-focused landing pages, and nurture for patients comparing providers.
Performance and recovery creative for active patients who compare providers on trust and convenience.
Warm, education-first video and consult CTAs for parents comparing local chiropractors.
Education video and search for high-consideration treatments that need trust before booking.
Full acquisition system from ads through booking, alerts, and recall for predictable monthly flow.
The system
From research to booked patients.
Ten connected layers that turn ad spend into appointments you can track. This is what separates a growth partner from an ads-only vendor.
01Research
We map your market, services, and competitors before a dollar hits Meta or Google.
02Stop-scrolling video ads
Doctor-led video and patient-friendly explainers that build trust before the first visit.
03Facebook & Instagram lead gen
New-patient and promo campaigns on Facebook and Instagram with forms wired to your CRM.
04Google Ads
High-intent search for back pain, auto injury, sports recovery, and chiropractor near me.
05Landing page
A focused page that matches the ad promise and drives one action: book or call.
06Survey qualification
Short intake filters tire-kickers and routes serious patients to the right appointment type.
07Appointment bookings
Online booking and calendar sync so new patients land on the schedule, not in an inbox.
08Instant notifications
SMS and email alerts the moment a lead comes in so your team responds in minutes.
09Lead follow-ups
Automated nurture on missed calls, no-shows, and care plans that never got scheduled.
10Clear reporting
Live dashboards on spend, leads, booked patients, and cost per acquisition.
Growth Platform
Every lead. One pipeline.
Capture inquiries, book appointments, and reply from one inbox. AI receptionist and SMS automation close the gaps your front desk cannot cover alone.
Selected work
Practices live today.
Websites, paid campaigns, and creative for healthcare practices we build or support, on the same Design · Build · Launch cadence we bring to every engagement.
How we work
Audit. Build. Launch.
Fixed scope, fixed timeline, transparent reporting from day one.
I
Audit
We review your schedule, offers, missed-call data, and current ad accounts before recommending spend.
II
Build
Creative, landing pages, CRM automations, and GBP alignment ship in one sprint.
III
Launch
Campaigns go live with tracking, notifications, and staff training on the new flow.
IV
Optimize
Weekly readouts on cost per booked patient, not vanity metrics. Iterate creative and follow-up.
Chiropractic FAQ
Common questions.
№ I Do you work with single-location and multi-location practices?
Yes. We scope one clear offer per campaign and can roll out location-specific landing pages and GBP alignment for groups.
№ II Can you handle personal injury and attorney-referred patients?
Yes. We build injury-focused landing pages, intake flows, and follow-up tuned for PI cases without mixing them into generic wellness ads.
№ III What is Sofia and how does it help?
Sofia is our AI receptionist integration. It answers calls 24/7 and books appointments so missed-call leakage stops draining your ad spend.
№ IV How do you report results?
Live dashboards show spend, leads, booked patients, and cost per acquisition. No lock-in contracts required to see the numbers.
№ V Do you only run ads?
No. We deliver the full stack: research, creative, landing pages, CRM, notifications, follow-up, and reporting. Ads without follow-up is the most expensive mistake in chiropractic marketing.